When it comes to standing out on social media as a skincare business, you want to be as intentional as possible so that it’s easy for your audience to separate you from the crowd.
There are lots of new businesses springing up everyday with offers of one natural skincare solution to other. And as with other natural products in the industry, consumers are getting more skeptical with what brands to trust.
To make it easy for consumers to choose your brand over others, you’ll do well by separating yourself with sustainable actions. Some I discuss in the following paragraphs.
4 ways to standout on social media in your skincare business
1. Know your target audience
As cool as it sounds, natural skincare is not for everyone. Some people don’t just see the need for ditching store bought products as long as they work. We also have new adopters with limited knowledge. It’s your job to educate each segment of your audience in the language they understand.
Using simple langauage and everyday illustrations will help the newcomers quickly adjust and prepare them to invest in their new interests. It will also establish you as the go-to business for no-fluff natural skincare education.
Once you know your target audience, you will be able to attract them with the quality content they seek.
2. Share quality product photos
Quality photos are essential for any online marketing activity. In the natural skincare industry, the best players know how to tell stories with quality product photos and models.
You don’t have to break the bank to take quality images. There are tons of tips on the Internet concerning product photography that you can follow to achieve cool pictures with your smartphone. You can also enlist the service of a professional photographer to work with you.
3. Demonstrate ingredients knowledge
You don’t want to be percieved as a business that sells products based on kitchen experiments, but this may occur if your conviction is not strong enough when talking about your products.
One way to sound convincing and exude confidence is by demonstrating good knowledge of the ingredients you use in your products.
You can gather data by doing research, getting comprehensive feedback from your customers and repeated ingredients testing.
The aforementioned background activities may seem tedious or time consuming but they are important in helping you build the capacity to demonstrate ingredents knowledge.
4. Be consistent
As for being consistent, you want to get your messaging right. You don’t want to talk about natural products today and talk about adding synthetic items to your products tomorrow. In summary, don’t want to confuse your audience as to the nature of your products. This is one part where consistency come in for you.
The other part is how often you post content or show up on your accounts. You don’t have to be online everyday . You can always work out a frequency that fits into your schedule and communicate it with your audience so they know when you’ll be available or not.
The last part of being consistent that helps you standout on social media in your skincare business is by having a brand that displays your values. From the physical packaging to the tone of voice you use and how you interact with the online community, you want to display expertise, friendliness and helpfulness in addition to your other core brand values.
What techniques do you use to standout on social media?