Niche Discovery
The second module of this course is niche discovery and we’ve treated it partially in the break down of Module 1. If you missed it, go here for a recap.
What we will be doing in this Module is just to shed light on niche discovery and why it’s essential for anyone looking to become a virtual assistant.
What is a niche?
Dictionary.com defines niche as a comfortable or suitable position in life or employment.
The above definition is perfect for describing niche in a virtual assistance business.
First of all, you need to be comfortable with using typical work tools such as a computer system and productivity tools.
There are several apps and tools for several skill set and industries. You need to really look at all the options available and match them to your skill set.
E.g. If you know how to design websites using templates from content management systems such as WordPress, that’s a skill. The next thing you should do is match your skill to design apps such as Canva and image editing tools such as Lunapic, etc.
With the above, you will be able to position yourself as a virtual assistant who designs websites using WordPress. This is your niche and it’s quite different from being a programmer who codes websites from scratch.
As you can see, both of you are into building websites but with different skill set.
Of course, you don’t have to remain in your comfort zone. You should expand your skill set by all means and learn new things everyday.
In the world of virtual assisting, the more skills you have coupled with the more experience you gain, the more rewarding it becomes.
Exercise
- In your notebook, list your skills and match them to work tools using the example I gave above to find your niche
- Refer to the worksheet in Module 1 and match your niche to industry(ies) you would like to serve.
- Write down a rough pitch. E.g. I help event planners create beautiful websites that convert.
- Go ahead and match more of your skill set with work tools.
- Hit the reply button to send me your skill set and rough pitch so we can modify them together.
See you next week with Module 3.
Are you new here?
This is Module 2 of my free blog post Virtual Assistant Course where I am showing participants how to become a virtual assistant and earn from anywhere. Learn more here if you also think this course is for you.
Do not forget to share this course with your friends and family, they’d really appreciate it.
Skills – Data entry, word processing, proofreading, replying mails, transcribing
Pitch – I help people enter data, proofread, transcribe and reply email
Your pitch should mention who exactly you help, what they stand to gain from using your services and why they should patronise you.
I help small businesses grow by collecting and tracking data and using social media strategies to convert followers to client.
I just stumbled on your blog, I have always desired to become a virtual assistant but I don’t even know where to start, skills you mentioned I don’t even know how to list them, but I am good at replying to chats from customers for the company, I can also proofread, reply emails, help sort out information and help plan activities. I love Baking, fashion
You have excellent skills you can use to work with coaches or busy entrepreneurs as a freelance executive assistant which is also an aspect of virtual assisting. I have A 3-MONTH GROUP MENTORSHIP you can join if you need more personalised guide to start your virtual assistant business. Feel free to contact me if you’d like to be added to the group. It’s N5,000 only for the whole duration of 3 months and we start in January, 2023.